SPORTFIVE's Production Studios: Where Sport Meets Content
Published on
by Izzy Fawcett
In an era where captivating content drives engagement, SPORTFIVE’s in-house production department delivers powerful storytelling through high-quality creative production.
Born from decades of experience in sports marketing, this department was established to meet the growing demand for content that goes beyond traditional sponsorship, crafting emotionally impactful stories that connect brands, fans, and athletes across platforms.
In this Insight:
The Story Behind The Studio
SPORTFIVE’s Production Studios is our in-house production department responsible for delivering meaningful creative solutions through story-focused outputs. With decades of experience connecting brands, rights-holders, and fans, SPORTFIVE recognised the need for high-quality, tailored content that goes beyond traditional sponsorship activations.
To meet this demand, our dedicated Production Studios were established, specialising in crafting compelling visuals and stories that resonate across platforms. From international sporting events to brand-led campaigns, our team has become a trusted partner for innovative, impactful storytelling.
In the below article, we explore how our team of experts carefully work with both brands and rightsholders to deliver first-in-class services, including creative conceptulisation, film production, still production and post production.
LIGHTS, CAMERA, ACTION!
Creative Conceptualisation
Every successful production begins with a powerful idea. At our in-house Production Studio, the team works closely with clients to understand their brand, objectives, and target audiences.
This stage is about more than just brainstorming - it’s about translating brand values into authentic creative concepts that capture attention and spark engagement.
Whether it’s developing a narrative around an athlete, shaping a visual identity for a campaign, or aligning with the energy of a live sporting moment, conceptualisation ensures every project has a strong foundation.
From placing Pep Guardiola waist-deep in unfiltered wastewater for the emotive film that spearheaded Xylem and Manchester City's ‘Take The Waste Out Of Water’ campaign, to capturing the real moments behind Bukayo Saka and Fiverr's partnership to inspire people of diverse backgrounds to pursue their dreams.
SPORTFIVE's Production Studios Services
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CREATIVE
Creative development
Scriptwriting
Animatics
Art Direction
Copywriting
FILM PRODUCTION
Full service production
TV advertising
Social content
Long form films
STILL PRODUCTION
Full service production
Brand imagery
OOH
Packshots
Graphic design
POST PRODUCTION
Editing
Visual FX / CGI
Motion graphics
Animation
Licensing and legal
Film Production
With expertise in sports and lifestyle content, our in-house Production Studios excels in film production. The team manages the entire process, from scripting and storyboarding to directing and on-site shooting.
This work has seen the team deliver compelling films for clients from a multitude of industries and across a range of content types. From creating engaging TV commercials for leading consumer brands such as LEGO, JD and Pandora, crafting social-first athlete-centred content with James Maddison and Katie Boulter, to capturing compelling value-driven films to centre campaigns around for Xylem and Manchester City.
Whether it’s commercials, social-first content, performance marketing assets or behind-the-scenes footage, our team's film production combines technical precision with an emotional touch.
Leveraging access to global sporting talent and iconic venues, this department captures the action in ways that bring audiences closer to the heart of sport.
Still Production
In a fast-moving digital world, striking imagery remains a cornerstone of communication. Our in-house Production Studios delivers high-quality still photography for campaigns, press materials, and brand activations.
Our photographers are skilled at capturing both the intensity of live moments and the artistry of staged shoots, ensuring every image speaks volumes. With an eye for detail and creativity, still production creates assets that are versatile, shareable, and timeless.
Our recent work with printing specialists Epson showed just how gripping carefully curated still imagery can be. Our team managed to catch up with the world's fastest man, and Epson ambassador Usain Bolt to capture pictures that showed the captivating qualities of true colour.
Epson x Usain Bolt 'Just Fill & Chill' Campaign
Post Production
The final stage of the process is where everything comes together. Our team's post-production services include editing, colour grading, sound design, and motion graphics, ensuring that each project is polished to perfection.
With a deep understanding of distribution channels - whether broadcast, digital, or social - content is optimised to perform across platforms. Post-production is where raw footage transforms into compelling stories that inspire, entertain, and engage audiences worldwide.
In today’s sports and entertainment landscape, content is king. This department stands at the forefront, offering brands and partners a full-service production journey - from the spark of an idea to the final polished asset.
With creativity, expertise, and a deep connection to the world of sport, we don’t just produce content - we create experiences that last far beyond the final whistle.
