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Everything You Need to Know About UEFA EURO 2028™
Everything You Need to Know About UEFA EURO 2028™ -
Supporting Women's Health: Our Latest Women's Network Event
Supporting Women's Health: Our Latest Women's Network Event -
The Time Is Now: Why Now Is the Right Time for Women’s Sport
The Time Is Now: Why Now Is the Right Time for Women’s Sport -
Why SPORTFIVE Was Recognised in The Sunday Times Best Places to Work
Why SPORTFIVE Was Recognised in The Sunday Times Best Places to Work -
The Future of Live: Experience, Hospitality and AI in Focus
The Future of Live: Experience, Hospitality and AI in Focus -
Football Sponsorship: How Authentic Partnerships Turn Fan Connection Into Commercial Growth
Football Sponsorship: How Authentic Partnerships Turn Fan Connection Into Commercial Growth -
Tennis: Between Tradition and Transformation
Tennis: Between Tradition and Transformation -
Franz Beckenbauer Supercup: Heritage and Reach
Franz Beckenbauer Supercup: Heritage and Reach
About the MAG
Take advantage of our unique insights and roundup of the latest partnerships from the world of sports marketing. Our SPORTFIVE magazine BEYOND THE MATCH gives you the inside track on our fast-paced industry, with unmatched knowledge and expert opinions you can trust. Whatever industry you’re in or challenge you face, no one gets you closer to sports than SPORTFIVE.
Latest Insights
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Published on September 7th, 2026
Careers Mentoring at SPORTFIVE: Growing with the Support of a Personal Sparring Partner
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Published on August 26th, 2026
Image & Awareness Sustainability in Focus: The Opportunities Sailing Offers to Brands
Published on August 17th, 2026
Image & Awareness More Than Just Visibility: Why B2B Brands Are Turning to Handball
Published on August 13th, 2026
Image & Awareness Hand in Hand for Greater Inclusion: SPORTFIVE x Special Olympics Germany
Published on August 11th, 2026
Brand Consulting Why Cycling Offers Brands Something Few Sports Can: Time and Attention
Published on August 11th, 2026
Activation Why Luxury Brands Are Increasingly Turning to Sports Sponsorship
Published on August 3rd, 2026
Careers The Value of Values - How Good People Make Good Business
Published on July 27th, 2026
Brand Consulting From Road Trips to Reach: How Creators Defined the FIFA World Cup 2026™ Experience
Published on July 20th, 2026
Digital Innovation Gamescom 2026: Why the Future of Brand Activation Lies in Participation
Published on July 16th, 2026
Activation Timeless Partnerships: Why Swiss Watch Brands Are Successful in Sports
Published on July 9th, 2026
Image & Awareness ASEAN Hyundai Cup™ 2026: Where Regional Football Passion Meets Global Partnership
Published on July 9th, 2026
Careers Beyond the Numbers: Why Business Intelligence Is a Growth Area at SPORTFIVE
Published on July 8th, 2026
Hospitality Hospitality as a Game-Changer for Small and Medium-Sized Enterprises
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Published on June 29th, 2026
Hospitality Hospitality Products at the FIFA World Cup 2026™
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Published on June 23rd, 2026
Image & Awareness Football for Worldwide Unity: Harnessing the Game’s Power to Create Lasting Change
Published on June 18th, 2026
Athlete Management A New Pathway for Emerging Tennis Talent: Inside ProjectFIVE’s Growing Roster
Published on June 11th, 2026
Sports Update From 1994 to 2026: Soccer’s Transformation in the Americas Reaches its Defining Moment
Published on June 10th, 2026
Sports Update Inside US Audience Attitudes to the FIFA World Cup 2026™
Published on June 5th, 2026
Careers From Intern to Deputy Director: A SPORTFIVE Careers Interview with Elodie du Gardin
Published on May 28th, 2026
Activation When Sport Becomes the Central Pillar of Brand Communication
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