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Hospitality Products at the FIFA World Cup 2026™
Published on
by Laura Lange
Follow your Team and Final Round Series
The FIFA World Cup 2026™ in Canada, Mexico, and the USA is just around the corner, raising the question of how companies can make the most of this major global event.
On Location's official hospitality products provide an excellent platform for giving customers, partners, and employees an unforgettable, first-class experience. But which format suits which needs? This article provides an overview for fans, companies, and brands.
In this Insight:
Follow Your Team
Here, you don't just experience a game, you embark on an exciting soccer journey. Your companions: pure emotions, pure proximity, pure football.
With the Follow Your Team offer, you accompany your national team from the group stage to the final. Each match becomes a personal chapter in your FIFA World Cup™ journey. Never before have you been able to experience a FIFA World Cup™ so closely and individually.
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🟢 Emotional fans & soccer culture enthusiasts
🟢 Companies with a national focus
🟢 Companies that want to offer unique incentives
🟢 Brand activation with a fan journey and emotional storytelling
🟢 Maximum proximity to your favorite team
🟢 Team-specific experience
🟢 Strong storytelling and branding
🟢 Flexible and dynamic product
🟢 Follow your favorite team through multiple cities and never miss a match
🟢 Community feeling and true fan commitment
🟢 Ideal platform for customer loyalty programs
🟢 Upgrade your package as your team advances
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FINAL ROUND SERIES
The Final Round Series offers a first-class experience: it stands for exclusivity, prestige, and a premium atmosphere. Be there when the new world champion is crowned.
Included are the three top matches of the tournament: both semi-final matches and the grand final at the New York New Jersey Stadium.
🟢 Companies with a focus on Hospitality and networking
🟢 International brands and companies
🟢 Ideal for C-level guests, key accounts, and VIP contacts
🟢 Unforgettable business experiences with a premium factor
🟢 First-class Hospitality experience
🟢 Perfect combination of business and emotion
🟢 High level of prestige and attention
🟢 Compact schedule and guaranteed top matches
🟢 Access to exclusive lounges, first-class seating, and fine dining
🟢 International networking platform
🟢 Ideal business trip
Conclusion
The decision between “Follow Your Team” and “Final Round Series” depends less on the stadium and more on the goal and occasion of your hospitality experience. Emotional fans who want to feel close to the turnament and identify with their own team will find the perfect experience in the “Follow Your Team” format. It offers community, team spirit, and the opportunity to experience the team's journey through the tournament up close. Companies with strong national brand loyalty also benefit from this format, as it enables storytelling and fan engagement.
For global companies that prioritize prestige and networking, however, the “Final Round Series” is the right choice. It offers a compact, exclusive hospitality experience that is ideal for C-level guests, incentives, and business excellence.
Both options guarantee tickets, exclusive hospitality, and access to the world stage of soccer. The FIFA World Cup 2026™ has the right hospitality experience for every occasion.
A Hospitality/VIP invitation is more than just a ticket: it’s your access to an exclusive fan club and business network. From employee incentivisation to maintaining or forming business relationships, Hospitality is diverse and effective. 72% of VIP guests generate business through the networks in the Hospitality areas. Take advantage of this unique platform by diving into the fervour surrounding the sport and give your customers, business partners and employees an experience they won’t forget.
B2B stands for "Business to Business," representing a type of commerce where transactions occur between two businesses rather than between a business and individual consumers.
In a B2B relationship, companies provide products, services, or solutions to other businesses. This can involve the exchange of raw materials, finished goods, services, or expertise. B2B transactions are often characterised by larger order quantities, complex negotiations, and longer sales cycles compared to business-to-consumer (B2C) transactions.
Examples of B2B transactions include a manufacturer selling components to another company, a software company licensing its products to businesses, or a marketing agency providing services to corporate clients. B2B interactions play a crucial role in the overall economy, forming intricate networks of suppliers, distributors, and service providers that contribute to the functioning of various industries.
In the context of sports, B2B (Business to Business) relationships are highly relevant and play a significant role in the functioning of the sports industry. Various businesses collaborate and engage in B2B transactions to support and enhance the sports ecosystem. From sponsorships and partnerships, broadcasting and media rights, merchandising and apparel and to event and facility management, B2B relationships run all the way through in the sports industry.
B2C stands for "Business to Consumer," representing a type of commerce where businesses sell products, services, or solutions directly to individual consumers.
In a B2C relationship, companies typically market their offerings to a broad consumer audience and engage in transactions with individual buyers.
This model is commonly associated with retail, e-commerce, and various direct-to-consumer business models. B2C transactions are characterised by smaller order quantities, shorter sales cycles, and a focus on creating a positive and personalised customer experience.
Examples of B2C transactions include online retail purchases, subscriptions to streaming services, and interactions with service providers catering directly to individual consumers. The B2C approach emphasises understanding consumer needs, building brand loyalty, and creating seamless purchasing experiences to appeal to the individual consumer market.
B2C is highly relevant to the sports industry as it involves the direct interaction between sports-related businesses and individual consumers. Several aspects of the sports business align with B2C principles, from ticket sales, to merchandising, fan memberships and subscriptions, as well as engagement on digital platforms.
SPORTFIVE is a global sports marketing agency that operates in the sports and entertainment industry. The agency specialises in various aspects of sports marketing, including the sale of sports media rights, sponsorship and partnership management, and the creation of marketing strategies for sports organisations, teams, and events. They work with a wide range of clients, including sports leagues, clubs, and brands, helping them maximise their commercial potential in the sports market.
SPORTFIVE is known for its expertise in negotiating and managing broadcasting rights, which involves securing deals for the distribution of sports content through various media channels. Additionally, they are involved in the management of sponsorship agreements, helping sports entities form partnerships with brands for mutual benefit.
