Perimeter Advertising:
Build Your Brand With The FA Cup
Learn More
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Where History is Made
The Emirates FA Cup is the oldest and most iconic domestic cup competition in the world, capturing the imagination of millions of fans each season across the UK and around the globe.
Open to clubs from every level of the English football pyramid, the FA Cup unites historic giants and grassroots teams alike, creating unforgettable moments where dreams are realised, underdogs rise and football’s greatest stories are written.
With unrivalled tradition, drama and national significance, the FA Cup delivers months of high-stakes knockout football, bringing communities together and showcasing the true spirit of the game - making it one of the most treasured and powerful competitions in world football.
The Oldest Dream in Football
The FA Cup, first played in 1871, remains one of the most special tournaments in the sport because of what it represents. Unlike league football, the FA Cup brings together clubs from every level of the English game, from Premier League giants to semi-professional and amateur sides, all dreaming of the same prize.
This unique structure creates the magic of the famous “giant-killing” - when small clubs get the chance to take on, and sometimes defeat, footballing heavyweights in front of national audiences. For lower-league teams, a good cup run can transform a season, bringing financial boosts, media attention, and once-in-a-lifetime moments for players and fans alike. More than just a trophy, the FA Cup is a celebration of opportunity, hope, and the belief that in football, anyone can beat anyone.
WHY PERIMETER ADVERTISING?
LED boards consistently deliver 30% - 65% share of voice in a club partnership, making them the most effective asset to generate brand visibility.
The tournament consists of 12 rounds.
Coverage translates across all devices and platforms: broadcast, social, mobile, online.
1 min of perimeter advertising compounds into 156 mins of on-screen visibility globally.
Position your brand within the game and alongside the world’s biggest teams, players and brands.
Tailor your animated messaging to your audience each round.
How It Works
Perimeter advertising uses strategically placed advertising boards (also known as LED boards) to convey key marketing messages within an event. These messages can be displayed in a number of ways, including: slogans, images, logos and graphics.
Perimeter advertising allows the target audience to consume the desired sport in-conjunction with the advertising message, without causing interruption.
This method maximises the consumer's user experience and ensures messages are being conveyed at peak engagement times, something which is often a challenge in contemporary marketing, such as TV-advertisements.
Nobody Gets You Closer
With more than 30 years experience in helping brands to access and utilise sports, SPORTFIVE is the largest exclusive rights holder across available LED advertising space in UK football.
Partnering with over 100 European Football clubs, including Premier League, Sky Bet Championship and Sky Bet League One teams, SPORTFIVE provide full service offering to brands in the FA Cup, including perimeter advertising, activations, talent management, and campaign strategy and conceptualisation.
Enquire through the form below to discover exclusive brand offers - or reach out to our dedicated team of experts at [email protected] if you have any questions.
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Place your brand in the FA Cup - speak to our experts today!
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