Teaming up for success
Your brand in the spotlight with Hertha BSC
Reach millions of people by partnering with the one of Germany's oldest football clubs.
Become a partner85 %
brand awareness in Germany
17 M
people are interested in the club
4,5 M
people carry Hertha BSC in their hearts
Berlin makes the difference.
Berlin is for everyone, Hertha is for everyone, the values of both are paramount. In it's search for itself, the club has manifested its identity, which is characterised by diversity, community, greatness, pride and courage.
Hertha BSC is the biggest sporting event in Germany's capital a big family, a social space, an emotional campfire. Always at the pulse of the city, Hertha raises its flag in all districts and sees itself as a club for the entire capital. Hertha tears down walls, unites east, west and centre and welcomes everyone who brings their favourite club to the city.
On the ball since 1892
Born in Berlin Mitte in 1982, named after a steamboat on the river Spree, raised in Wedding and growing up in Charlottenburg, Hertha BSC is not only a founding member and the oldest club in the Bundesliga, but also an important part of Berlin's history. From Europe to relegation, the club has seen it all. Joy, sadness, happiness and tears. Despite many odysseys, Hertha - the 'Old Lady' - has always been a home for countless people.
The capital's club moves millions of people - and your brand image
Expand your reach - with Hertha BSC in Germany's number one sport
As a sponsor of a Bundesliga club, you and your brand will benefit from enormous exposure and reach. With millions of spectators in the stadium and in front of the screens, you can reach a broad target group. Hospitality events and exclusive activations ensure high visibility. Increase your brand's exposure through a partnership with Hertha BSC!
At home at Berlin's biggest club
Hertha BSC have been playing their home matches at the Olympiastadion for over 40 years. No other stadium in the 1st and 2nd Bundesliga has more history, more VIP areas and more opportunities for companies to bring their brand, products and services to life in the stands and on the pitch.
The city's biggest shop window
Like the city, Hertha BSC never stands still and is always in action. As a high-reach media platform, the club offers its partners a wide and varied range of regional advertising opportunities, particularly around home matches, as well as access to national premium advertising environments with prominent brand presence on TV and in relevant print and online media.
Highly cost effective and highly emotional - and always better than the rest!
Image transfer & new customers
The aim of your partnership is to generate new customers for you from Hertha fans and members. Nothing strengthens brand loyalty like emotional experiences with your target group. We offer you experiences that money can't buy and that fans and supporters will remember for a long time.
Networking for new business
You are invited to welcome your clients and partners to your box and use it for networking. Business networking combined with sports hospitality creates an exclusive atmosphere for making valuable business contacts.
VIP access and luxurious lounges provide the perfect setting for relaxed discussions.
The Berlin Way
"Der Berliner Weg"
Born in 1892 in Wedding, grown up in a long and eventful club history and at home all over Berlin - that's Hertha BSC. The club is proud of its long tradition, but always looks to the future and stands for diversity and tolerance.
Berlin is for everyone - Hertha is for everyone! The club has always been blue and white and as colourful, open, loud and passionate as its home city.
The turnaround in climate and environmental protection and the overcoming of social inequalities will be decided in the cities - including Berlin. Hertha BSC wants to be a pioneer, motivator and demonstration platform for sustainable issues. The club's renowned CSR department is working to manifest its sustainability strategy, knowing full well that many goals can be better achieved with partners.
Economically, environmentally and socially: Hertha BSC is commited to the vision of a sustainable future in many ways. Its actions are guided by the "Berliner Weg", the "Berlin Way", which was proclaimed under president Kay Bernstein. This not only characterised the club's sporting ambitions, but also its own commitment. Locally - to have an impact on the city and its districts, and to act as a beacon for other football clubs.
The game begins in the football cages of the city. This is where multiculturalism meets youth dreams, where legends grow and careers are born. At Hertha BSC you learn what it takes to succeed at the Olympiastadion and in the big wide world of football. The academy has always been one of the best that German football has to offer. With an ideal symbiosis of school and sport, inspired by the many exceptional talents who have found their way from the football pitch to the Bundesliga, the capital city club continues to develop talented youngsters - and since the 2023/24 season, girls and women as well.
Football is increasingly taking place online, and Hertha BSC has created the conditions to interact with the digital community on an equal footing in every situation. What's more, the club has fully integrated its eSport Academy and Hertha TV into its working environment in order to be able to offer its partners tailor-made content productions with athletes directly from the club's own resources.
Hertha BSC opened the Bundesliga's first eSports Academy in 2018. Then as now, the aim was to promote club life in the digital world, to make a responsible contribution to youth culture and to train talented players professionally in this field. The football academy serves as a role model and is based on the holistic concept of the three-pillar approach. In addition to match training, the training programme includes nutritional coaching, mental training, fitness sessions and the teaching of media and social media skills.
SPORTFIVE - Your contact for a perfect partnership
Since 1994, the sports marketing agency SPORTFIVE has been responsible for marketing and TV rights as well as hospitality and digital services for Hertha BSC, positioning the club through targeted partnerships and activations. In addition, SPORTFIVE offers interested companies a wide range of sports marketing measures that can be implemented in connection with a partnership with the club from Germany's capital.
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A partnership with the capital club
Would you like to find out more about a partnership with Hertha BSC or are you interested in other opportunities with the capital club? Then register now and we will contact you shortly! Or get in touch with your personal contact Niko Leptien directly at [email protected] or by phone on +49 152 900 189 23.
