Royal Blue Back in the Bundesliga
Become a partner of FC Schalke 04 - on the biggest stage in German football
As a partner of FC Schalke 04, you position your brand in the emotionally charged heart of the Bundesliga - with millions of touchpoints, nationwide visibility and genuine fan engagement.
Become a partner9 M
followers on digital channels
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in the world's average football stadium attendance with ⌀ 61,861 people
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digital reach per month
Born of Coal. At Home in the Bundesliga.
Founded in 1904 and deeply rooted in Germany's Ruhr region to this day, FC Schalke 04 is one of the most iconic names in German football. With its return to the Bundesliga, Schalke is back where a club of this heritage belongs - on the country's biggest sporting stage. Millions of fans, extensive media exposure and an unparalleled level of identification make the Royal Blues one of the strongest brands in German football.
From the Ruhr Region. On the Biggest Stage.
As a Bundesliga club, FC Schalke 04 delivers outstanding national and international visibility - in the stadium, on TV and across all digital platforms. Sold-out home matches at the VELTINS-Arena and a deeply passionate fan base place your brand exactly where attention is created.
As a partner of FC Schalke 04, you benefit from the powerful appeal of a Bundesliga club with exceptional fan loyalty. Whether through jersey, stadium or digital sponsorship, Schalke enables you to reach target audiences across Germany and beyond. Exclusive events, tailored activations and a strong partner network create sustainable brand impact that goes far beyond traditional advertising.
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Find out more about becoming a Schalke partner!
Would you like to find out more about a partnership with FC Schalke 04 or are you interested in other opportunities? Leave us a message and we will get back to you as soon as possible! You can also contact Sebastian Helbig via [email protected] or by phone: +49 176 11 99 01 23.
The cult club from Gelsenkirchen moves millions – and your brand presence
We score the goals, you gain the reach – in Germany's #1 sport
As a sponsor of a Bundesliga club, you benefit from maximum visibility: millions of spectators in the stadium and in front of the screens, extensive media exposure and high-impact hospitality formats make your brand an integral part of the Bundesliga matchday - and far beyond.
Your New Home – and that of Your Guests
Bundesliga hospitality offers premium sports experiences at the highest level. VIP access, exclusive seating and high-end lounges at the VELTINS-Arena create an environment that seamlessly combines emotion, comfort and business. Every matchday becomes an unforgettable experience.
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Maximum Visibility & Reach for Your Brand
In addition to visibility at Bundesliga and DFB-Pokal matches, you benefit from further media exposure through press conferences and interviews with players and club representatives. This content is distributed across media outlets and the club’s digital channels, generating additional reach and sustained visibility for your brand.
Brand Transfer & New Customers
The goal of the partnership is to turn fans, members and football enthusiasts into customers. Emotional Bundesliga moments create closeness, trust and brand loyalty that traditional advertising simply cannot achieve.
Networking for New Business Connections
Use your private box as a platform for business networking at Bundesliga level. Exclusive hospitality areas at the VELTINS-Arena provide the ideal setting for conversations with clients, partners and decision-makers - in an environment designed to connect people.
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A Sustainability Strategy at Schalke
In Gelsenkirchen - once known as the city of a thousand fires - FC Schalke 04 stands for community, responsibility and togetherness. The club pursues a sustainable strategy that brings together sporting success, economic stability and social responsibility- in the Bundesliga and beyond.
FC Schalke 04 aims to actively leverage its reach and brand power to advance sustainability in a visible and impactful way. The club is committed to significantly reducing CO2 emissions, conserving resources and minimising waste. Sustainable practices are to be embedded consistently across all areas of the club - from matchday to everyday activities.
At the Knappenschmiede, players are developed according to their age and performance level through a structured training concept that builds progressively across all age groups. This approach regularly enables young talents to make the step up to the professional squad. Shared values such as gratitude, respect, honesty, tolerance, teamwork and fair play form the foundation of the club's youth development philosophy.
With a digital reach of around 13 million people per month, FC Schalke 04 carries a special responsibility online as well. The respectful conduct that defines the team on the pitch is equally reflected across the club's social media channels. Fairness, appreciation and a conscious sense of community remain at the heart of Schalke's communication in the digital space.
FC Schalke 04 firmly believes that values such as fairness, respect and tolerance must be lived in all areas of society. The club is actively committed to raising awareness of a fair and respectful coexistence - within the Schalke community and beyond.
At FC Schalke 04, fairness and responsibility play a central role not only on the pitch. The club also takes responsibility behind the scenes- for example in the selection and procurement of products and services. The aim is to act consciously and sustainably across all areas of the organisation.
FC Schalke 04 is commited to building on its rich history while actively shaping the future. Guided by a clear strategic vision, the club focuses on consistent youth development, financial stability and a strong club community. Through targeted investments and close collaboration with its fans, the Royal Blues aim to establish themselves sustainably - both sporting and economically - in the Bundesliga.
Through our strong entrepreneurial presence in the Rhine-Ruhr region and our role as a driver of structural change, our connection to FC Schalke 04 has grown even stronger. And the club matters deeply to me - as a sponsor, but above all as a fan.
Thomas Hagedorn, Managing Partner at Hagedorn Group
FC Schalke 04 is one of the most well-known football clubs in Germany. In the West Münsterland region, the club is a firmly established presence with a strong fan base – and we are pleased to continue jointly implementing many ideas both locally and at Schalke in the years to come.
Dr Carsten Düerkop, Chairman of the Management Board, VR-Bank Westmünsterland eG
Our connection with Schalke goes beyond our logistics centre in the "Schalker Verein" industrial park in Gelsenkirchen - it is built on a shared vision of continuous development and social responsibility.
Karsten Schüßler-Bilstein, Managing Director of the bilstein group
SPORTFIVE – Your Partner for a Strong Partnership
Since 2024, the sports marketing agency SPORTFIVE has been responsible for the commercialisation of FC Schalke 04's marketing rights as well as its hospitality and digital assets. Through targeted partnerships and activations, SPORTFIVE supports the strategic positioning of the club. In addition, SPORTFIVE offers interested companies a wide range of sports marketing opportunities that can be implemented as part of a partnership with the Royal Blues.
