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The greatest milestone in the club's history

As one of Europe's top teams and the third most successful German football club of the last 25 years, you can tell a common story with Bayer 04 Leverkusen and deliver high quality, credible content for your brand.

After winning the UEFA Cup in 1988 and the DFB Cup in 1993, the 'Werkself' wrote perhaps the most historic chapter in the club's 120-year history in 2024 when they won their first German championship and the DFB Cup - in a season of records both on and off the pitch.

By winning the 2024 Super Cup, the 'Werkself' picked up where they left off last season.

Top European football since 1986

Bayer 04 Leverkusen has been a fixture in the Bundesliga for over 40 years and is synonymous with attractive, top-quality football. Since 2000, the 'Werkself' has been a consistent national and international performer, regularly qualifying for the UEFA Champions League and the UEFA Europa League - an ideal stage on which to promote your brand in Germany and beyond.

The women's team also stands for success: Bayer 04 Leverkusen has ambitious goals for its women's football department and is renowned for its work with young talent. In recent years, the team has established itself in the women's Bundesliga and has made a name for itself in the DFB Women's Cup on several occasions.



Together under the cross - for 120 years

Uniting with the Werkself to excite people

We score the goals, you get the reach - with Germany's No. 1 sport

Increased national and international awareness, positive image transfer, increased media presence, top attractiveness as an employer: the benefits of a partnership with Bayer 04 Leverkusen are numerous.

Your new home - and that of your guests

As a sponsor of a Bundesliga club, you and your brand will benefit from enormous exposure and reach. With millions of spectators in the stadium and in front of the TV screens, you can reach a broad target group. Hospitality events and exclusive activations ensure high visibility. Increase your brand awareness now - through a partnership with Bayer 04 Leverkusen!

Top presence & reach for your brand

In addition to visibility at national and international matches of the "Werkself", you can also generate maximum attention after the end of the game by being integrated into press conferences and player interviews at the BayArena. These will be broadcast in the traditional media as well as on the club's digital channels.

Emotional image transfer & new customer acquisition

The primary goal of the partnership is to turn the numerous fans, members and sympathisers of Bayer 04 into your new customers. Nothing strengthens brand loyalty like emotional experiences with your target group. We offer experiences and associations that money can't buy and that stay in the memory for a long time.

Networking for your business

Welcome clients, partners and prospects to your VIP box. Business networking combined with sports hospitality creates an exclusive atmosphere for making and maintaining valuable business contacts. You too can benefit from our extensive business network.

Bayer 04 Leverkusen

Sustainability on all levels

Bayer 04 takes responsibility for the healthy and positive development of everyone involved in the works club - from employees to young talents. The club strives to be a place of respect and participation for all and to meet the highest standards. Despite the increasing internationalisation of the brand and its global commitment, the club remains close to the people of the city and the region.

Nearness, hunger for success, innovation, courage and quality - that's what the "Werkself" and the entire club stand for. Bayer 04's commitment to sustainability is also based on this club strategy. The club is aware of its responsibility - as an important partner of the region (especially the city of Leverkusen), as a modern company and as a responsible part of the football community. The aim is to integrate sustainability in all its facets as an important aspect of the corporate decision-making process, to prioritise key issues and to use the club's charisma and role model function to make sustainability attractive and worthwhile.

Bayer 04 wants to face up to the ecological challenges of making professional football more environmentally friendly. In particular, the constructive analysis of its own ecological performance and the courage to come up with innovative ideas are intended to ensure that resources are used in a sustainable and conscious manner in order to reduce energy consumption, waste and the club's carbon footprint.

Bayer 04 wants to further promote and expand the positive social contribution of football. In particular, the regional appeal of the works club offers the opportunity to assume social responsibility - for example, through measures to promote tolerance, support local initiatives, implement social projects or promote education and health.

Bayer 04 wants to be a role model in economic terms and an attractive employer. This includes steady, profitable growth as a club and a brand, taking into account the social and ecological responsibility of it. The 'Werkself' attaches great importance to the protection of children and young people and to fair working conditions within the company and at partner companies and suppliers.

With numerous projects such as the BAYER 04 HILFT-TAG, in which a public facility is enhanced in a variety of ways with the help of the entire club, the EINFACH FUSSBALL, in which mentally handicapped young people are given the opportunity to pursue their favourite hobby on a regular basis, or the BAYER 04 LERNKURVE, programme, which combines the fields of education and sport, the club has been involved in the Leverkusen region and beyond for years.

Bayer 04 Leverkusen has been active in esports since November 2017, with the aim of playing the double pass between the football pitch and the virtual pitch. Three talented eSports players successfully represent the club in national and international competitions such as the Virtual Bundesliga, the DFBe Cup and internationally in the EA Global Series.

Official marketing agency for Bayer 04 Leverkusen

Since 2007, the sports marketing agency SPORTFIVE has been responsible for the marketing rights, hospitality and digital services of Bayer 04 Leverkusen with the aim of positioning the club through targeted partnerships and activations. In addition, SPORTFIVE offers interested companies a wide range of sports marketing measures that can be implemented as part of a partnership with the club.

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