Published on July 13th, 2026
Location: Singapore
Vietjet Named Official Airline Partner of ASEAN United FC Events
Singapore, July 13 2026 - The award-winning air carrier Vietjet was today named the Official Airline Partner of the four ASEAN United FC events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™. The partnership was concluded by leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation's (AFF) exclusive commercial partner.
.jpg)
Vietjet is a contemporary-era carrier founded with the mission of making air travel accessible to everyone. Since launching its first flight in 2011, Vietjet has continuously expanded its network across Vietnam and internationally with more than 135 routes spanning Southeast Asia, Australia, Kazakhstan, India, China, Japan, South Korea, with further expansion into Europe on the horizon. With its distinctive red and yellow aircraft livery, Vietjet has become a familiar presence to travellers around the world, serving as a bridge for economic, cultural and social connectivity between countries and communities.
As the Official Airline Partner of the ASEAN United FC events, Vietjet will connect fans and destinations across Southeast Asia through the region's leading football competitions, kicking off with the ASEAN Hyundai Cup™ 2026, the jewel in the crown of ASEAN football and the region's biggest sporting event.
Through this partnership, Vietjet showcases the strength of its leading brand to create a more seamless customer experience, from air travel to bringing fans closer to the ASEAN United FC events across Southeast Asia, one of the world's fastest-growing travel markets, with convenient, modern and customer-centric services.
To Viet Thang, Vietjet Standing Vice President said: “Vietjet has always been committed to supporting meaningful sporting events around the world, with the aim of connecting people and creating positive value for communities. Our partnership with ASEAN United FC competitions reaffirms Vietjet’s commitment to connecting not only destinations, but also people, cultures, and shared values across communities. Through aviation and sports, Vietjet aims to foster regional connectivity, showcase Southeast Asia to the world, and create greater opportunities for sustainable development.”
Major General Khiev Sameth, President, ASEAN Football Federation, added: "On behalf of the ASEAN Football Federation, I am delighted to welcome Vietjet to the ASEAN football family. As one of the region's leading airlines, Vietjet shares our belief in the power of connectivity to unite people and strengthen communities.
“With connectivity at the heart of its business, Vietjet is a natural partner for the ASEAN United FC events. Together, we look forward to embarking on a shared journey of unity and growth, bringing Member Associations, clubs, fans and communities across ASEAN even closer together through the power of football."
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia, said: “It’s a pleasure to welcome Vietjet, an award-winning airline, on board the growing ASEAN United FC family of Official Partners. Vietjet’s partnership with the region’s premier events – the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™ supports its emergence as a trusted carrier in Southeast Asia as it further strengthens customer affinity and connectivity across the region’s fast growing travel destinations.”
Learn more about ASEAN United FC competitions at https://aseanutdfc.com/ and follow @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
-
About the ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Vietnam. The organisation administers football in Southeast Asia and manages its regional competitions which among others, include the four premier events - ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™ and ASEAN U-23 Championship™ – collectively branded as ASEAN United FC.
Press contacts
-
Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
