Published on August 7th, 2026
Location: Global
SPORTFIVE Brokers Multi-Territory Liga Portugal Rights Agreement with DAZN
Under the agreement, DAZN has acquired rights to broadcast selected Liga Portugal matches in Japan, Italy and Belgium on an exclusive basis, as well as in Spain on a non-exclusive basis.
The rights package includes the distribution of three matches per round, delivered with English-language commentary, and covers live and delayed broadcasts across all distribution platforms, whether existing today or developed in the future. Broadcasts may be made available in all languages, including local languages and English, with the exception of Portuguese-language commentary in Spain.
Effective from the opening of the 2026/27 Liga Portugal season, the agreement further strengthens the league's international footprint while enhancing DAZN's football offering across key European and Asian markets.
Pedro Cubillos, Executive Director Media at SPORTFIVE, said: "Liga Portugal continues to strengthen its position as one of Europe's most attractive football competitions, generating increasing interest from broadcasters and fans around the world. This agreement with DAZN is a strong example of how the league's growing international appeal is creating new opportunities to expand its global audience and deliver greater value to clubs, partners and supporters."
Shona Young, Director, Global Media at SPORTFIVE, added: "We are delighted to have worked closely with both DAZN and Liga Portugal to secure this multi-territory agreement. By bringing selected matches to audiences across Japan, Italy, Belgium and Spain, this partnership further enhances the visibility of Portuguese football and demonstrates the continued demand for high-quality international football content."
Thomas Waterhouse, SVP Rights - DAZN said: “At DAZN, our ambition is to offer fans the very best football and continue strengthening our position as the leading destination for sports enthusiasts around the world. Bringing Liga Portugal to new international markets reinforces our commitment to expanding our portfolio of premium football rights and making top-tier competitions available to an ever-growing global audience. We believe sport should be more accessible, and through partnerships like this, we are helping more fans connect with the competitions they love, wherever and whenever they choose to watch."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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James Chadderton
Senior Manager, Global Marketing Communications
james.chadderton@sportfive.com