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Published on July 3rd, 2025

Location: France

STRELLSON Becomes Official Outfitter of LOSC

Paris, July 3, 2025 – LOSC is taking its style game beyond the pitch. The club is proud to announce a new partnership with Swiss menswear brand STRELLSON, which will become the official outfitter of LOSC starting July 1, 2025. This collaboration, facilitated by international sports marketing agency SPORTFIVE, brings together Swiss precision and French ambition around shared values: performance, presence, and modernity.

Renowned for its impeccable tailoring and contemporary boldness, STRELLSON will dress LOSC’s players, coaches, and executive staff in exclusive off-pitch attire that reflects the club’s ambition, energy, and elegance in every circumstance. 

This partnership goes beyond simple sponsorship — it’s a stylistic alliance shaped by trust, individuality, and a shared vision of the future. 

Inspired by LOSC’s values — Proud. Strong. Fierce. — this collaboration blends sporting spirit with sartorial excellence, merging character and clarity both on and off the pitch.

This partnership between LOSC and STRELLSON perfectly embodies our mission: to create strong connections between brands and the emotions of sport.


Benjamin Deblicker, SVP Sales SPORTFIVE France

Nicolai Zereske, Marketing Director at STRELLSON, stated: “We are thrilled to partner with LOSC Lille — a club whose values, spirit, and trajectory strongly resonate with our own. France, and particularly the Lille region, represents a key and growing market for STRELLSON. This partnership allows us to create a genuine connection with a passionate community through a shared vision of performance and purpose — both on the field and beyond.” 

Benjamin Deblicker, SVP Sales SPORTFIVE France, stated: “At SPORTFIVE, we believe a club’s strength is expressed not only through its performance but also through its image. This partnership between LOSC and STRELLSON perfectly embodies our mission: to create strong connections between brands and the emotions of sport. By combining STRELLSON’s bold style with LOSC’s high standards, we’re bringing to life a partnership where elegance, precision, and identity speak with power.” 

The partnership will also be visible at the Decathlon Arena – Stade Pierre-Mauroy, through editorial campaigns and digital activations. Naturally, the exclusive off-pitch look worn by the team will also be available at STRELLSON. 

Wearing STRELLSON means embodying the spirit of LOSC: Proud. Strong. Fierce. 

 

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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