Published on January 16th, 2025
Location: France
Positive - LOSC: an Alliance of Passion and Innovation
Paris, January 16, 2025 – SPORTFIVE, an international sports marketing agency, is delighted with the arrival of Positive, the new official partner of LOSC. Based in the Lille metropolitan area, Positive is a software company specializing in communication and marketing solutions.
Starting from the LOSC-OGC Nice match this Friday, January 17 (9:05 PM) at the Decathlon Arena Stade Pierre Mauroy, the Lille public will discover a new player on the back of the Dogues' shirt: User.com, part of the Positive group. Through this partnership, other innovative brands from the Positive group, such as Sarbacane, noCRM, Signitic, and Rapidmail, will also be present alongside the Club and visible at the Decathlon Arena Stade Pierre Mauroy as well as at the Domaine de Luchin.
A Natural Fit Between Ambition and Territory
Born in Hauts-de-France, Positive shares a geographical and cultural connection with LOSC. However, this collaboration goes far beyond mere location. Positive is the story of a visionary group that supports businesses of all sizes in their digital transformation with cutting-edge technological solutions. Much like LOSC, which fosters a spirit of conquest on European fields, Positive strives to push boundaries and write a new chapter in its story.
This strategic alliance allows both entities to promote shared values.
Xavier ODDONE, Managing Director of SPORTFIVE France
A Season Placed Under the Sign of Innovation
The partnership – which will run until the end of the 2024-2025 season – will provide an opportunity to create a unique experience for LOSC supporters and showcase the innovation driven by Positive. LOSC will be able to rely on the energy and expertise of a committed group by its side. Together, Positive and LOSC are dedicated to offering much more than just a collaboration: a collective adventure in the service of performance, innovation, and emotion.
Mathieu TARNUS, CEO, Positive Group: "LOSC and Positive are two different journeys united by the same ambition: to inspire and perform. We are honored to join forces with the Dogues and proudly represent a club that so perfectly embodies the values of our region."
Olivier Létang, President of LOSC: "LOSC has always shared strong values of performance and team spirit with all its partners. By partnering with Positive today, we are further strengthening this objective by joining forces with a group not only rooted in our region but also renowned for its dynamism and innovation in digital transformation."
Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted to support Positive in this new partnership with LOSC. This strategic alliance allows both entities to promote shared values such as excellence, innovation, and commitment. We look forward to seeing this partnership come to life on the field throughout the season.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
