Special Olympics: Let me win. But if I cannot win, let me be brave in the attempt.
Special Olympics supports worldwide over 5 million athletes, 1 million coaches and volunteers, more than 100,000 competitions each year, and 32 Olympic-type sports through programs in more than 170 nations.
The Special Olympics World Games are the world's largest inclusive sports event. Thousands of athletes with intellectual disabilities compete together in 26 sports. Nine days of exciting and inspiring competitions, by athletes and for athletes.
From 17 to 25 June 2023, the Special Olympics World Games will take place in Berlin – the first time that Germany will host the Games! The aim of the Berlin 2023 Games is achieving greater recognition and social participation of people with intellectual disabilities in our society.
Inclusion in Germany*
* Results of a June 2022 SPORTFIVE online survey with 970 respondents
0%
are in favor of creating more participation opportunities for people with disabilities in Germany
0%
of GenZ are willing to make a personal commitment to people with intellectual disabilities
0%
would like their employer to provide permanent employment to (more) people with intellectual disabilities
Challenge
In early 2021, SPORTFIVE was awarded a 4-year mandate to develop, manage and lead the commercial program for the Berlin 2023 Special Olympics Organising Committee and Special Olympics Deutschland. The objectives are to help drive the social and financial legacy of the Games by enhancing the long-term financial stability of and awareness for the Special Olympics Movement in Germany. Funds go toward the staging of the World Games, participation of the Team SOD (or Team Special Olympics Deutschland) and Special Olympics Deutschland, supporting investments in sport and health-care for the intellectually disabled, and creating a more inclusive society around Germany – on the field of play, in the workplace, in schools and beyond.
SPORTFIVE solution
Building off the agency’s 35 year history in multi-sport and major event commercial management, SPORTFIVE will generate revenue for the Special Olympics Movement in Germany by bringing its proven capacity to engage brands with partnership solutions that help companies achieve a vast array of business objectives. SPORTFIVE’s mandate began with developing the commercial strategy and is focused on revenue generation and servicing to over 30 sponsors.
"Together unbeatable" is the motto of the Special Olympics
The Special Olympic World Games Berlin 2023 will be the most inclusive sports event of the world.
"We want to welcome people from all over the world to Berlin. We want to show through the spirit of sport how invaluable inclusion can be for everyone, and how much fun and joy we can have together."
Mark Solomeyer, Vice President Athletes at SOD
