SPORTFIVE nominated a dedicated team, fully integrated into SPORTFIVE’s global structure. The team operated out of its offices in New York, Shanghai and Hamburg, as well as Barcelona and Madrid, which became an extension of Atlético de Madrid’s organization. The team consists of experts in international strategy, data & insights, digital marketing and commercial sales experts working closely with their respective counterparts at the club in Madrid.
The initial scope included running the club’s foreign-language social media channels in English and Chinese, media partnerships and brand amplification as well as sourcing new regional and global partnerships with international brands.
Iñigo Aznar, CCO at Atlético de Madrid, mentioned his gratitude for the dedication and effort that were put into this partnership: "I’m really keen with our partnership with SPORTFIVE. We looked for a hands-on partner with proven experience and track record in the sector, and it is fulfilling our expectations. Our teams have had a great fit for a true collaboration and it is significantly helping us develop our brand in key territories like North America and China while increasing the business globally."