Published on December 13th, 2023
Location: Global
IWF and SPORTFIVE renew partnership for 2024-2028
The IWF and SPORTFIVE have renewed their partnership for the Olympic cycle 2024-2028, thus re-appointing the German-based company as the exclusive media rights agency on a global basis. Under this agreement, SPORTFIVE will be responsible for handling the media international rights (outside the host country) for the IWF World Championships, IWF World Cups, and IWF World Junior Championships during this period.
Following the recent IWF Executive Board meeting in Doha (QAT), where the IWF Grand Prix II is taking place until December 14, four major competitions have been included within the new package. In 2024, the IWF World Championships in Manama (BRN), in 2025 with the IWF World Championships in Forde (NOR) and the IWF World Junior Championships in Tashkent (UZB) and lastly in 2026 for the IWF World Championships in Ningbo (CHN).
SPORTFIVE was firstly appointed by the IWF as exclusive media rights partner for period 2022-2024.
“Our partnership was very successful, as our events could be seen globally in the last years. We are operating in a very competitive market, but SPORTFIVE's expertise and experience have been pivotal in getting the images of our sport in the TV screens around the globe,” considered the IWF President Mohammed Jalood.
“The value and quality of our events have also dramatically improved; therefore, we could get a better agreement for the next Olympic cycle, as SPORTFIVE also recognises that the IWF brand will be able to attract more viewers and fans,” Mr Jalood added. “Finally, the recent IOC decision, reinstating our sport in the Olympic programme for the 2028 Los Angeles Games added credibility, reliability and reputation to our International Federation,” the IWF President concluded.
Tigran Sirunyan, Executive Vice President Media at SPORTFIVE, also expressed his satisfaction with this outcome: “The renewal of our partnership with the IWF for the 2024-2028 period marks a significant milestone. As the exclusive global media rights agency, SPORTFIVE is proud to continue its role in amplifying the reach and impact of IWF’s events. Our commitment to delivering quality media coverage remains unwavering, and we are thrilled to be entrusted with this responsibility once again.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
