EA SPORTS FIFA: Activating the World's Game

As EA SPORTS’ retained activation agency of 20+ years, SPORTFIVE are responsible for developing and managing the football partnerships strategy across EA SPORT FIFA’s major global football properties.

SPORTFIVE deliver innovation for football and gaming audiences, ensuring the presence of the biggest names and competitions across EA SPORTS FIFA.

As EA SPORTS' activation agency, SPORTFIVE work with key EA SPORTS' partners, including leagues, clubs and athletes such as UEFA, Premier League, La Liga, Real Madrid, PSG, Juventus, Liverpool, Manchester City, Messi, Ronaldo and Neymar. 


  • To develop a partnership strategy that brings excitement and enthusiasm to gaming and football fans with each FIFA product cycle  

  • To manage the extensive portfolio of global partnerships and deliver key campaign pillars and ROI for the brand 

  • To deliver impactful activation that engages EA SPORTS’ global target audience groups  


SPORTFIVE deliver on-going strategic consultancy on EA SPORTS FIFA’s global partnership strategy including acquisition and renewals.  

As EA SPORTS’ retained activation agency, we provide a dedicated International Account Management team to support EA SPORTS in the delivery of the global FIFA campaign across all key markets and product pillars.  

Our SPORTFIVE Account Management team ensure that rights utilisation is optimised across EA SPORT’s global portfolio of partners by providing a full range of agency services including rights-holder and talent management, global asset creation, territory toolkits, player appearance planning and execution, digital and social inventory management and event management. 

Building a Global Game.

The FIFA 22 campaign delivered year on year increase in campaign engagement across EA SPORTS' global partnerships:


Total Impressions


Total Views


Total Engagements

“We truly value the on-going support from our account team at SPORTFIVE. The relationships we have with our partners across football are at the heart of our activation, and we look forward to working together on our exciting new campaign plans”

James Salmon, Marketing Director, EA SPORTS FIFA

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